Setsubun "節分" is the day before the beginning of spring in the old calendar in Japan (This year it was 2nd February). On this day, we throw soybeans to Oni (demons) while shouting “Oni wa soto, Fuku wa uchi! (Devils out, Fortune in!)”.
The Mame maki (throwing beans) and eating a whole Sushi roll (Eho-maki) on this day is Japan’s traditional ritual. It is believed to get rid of all the bad luck and bring happiness and good things for the coming season.
On the day of Setsubun, Mame maki events are usually held at shrines and temples throughout Japan. It is definitely interesting to see and experience if you ever visit Japan this time of the year!